Hermia is an AI-powered lead qualification and job intake system built specifically for plumbing contractors — businesses across Australia, Canada, New Zealand, the UK, Ireland and the United States running Simpro or AroFlo. We sit between your incoming enquiries and your job management system, and we do the work your office spends hours on every week: answering leads instantly, asking the right questions, chasing missing details, collecting photos, checking your calendar, and delivering a complete, duplicate-free job into your CRM — booked on Simpro, or handed to you as a qualified warm or hot lead on AroFlo — before you've picked up the phone.
Your customers never wait. Your technicians never drive blind. Your CRM never fills with duplicates.
Every message Hermia sends comes from pre-approved, on-script templates — never freeform AI. No hallucinations, no invented answers, nothing off-brand.
Every trade business knows the pattern. An enquiry lands by email at 9:40am. The office is flat out, so it gets a reply at 2pm — if it doesn't get buried. The reply asks one question. The customer answers the next morning. Three days of back-and-forth later, someone finally types the job into the system — creating the same customer for the third time, at a site that already exists, with half the details missing. The tech arrives without the right parts because nobody asked what was actually wrong.
Leads go cold in hours. The average enquiry that waits a day is already ringing your competitor. Property managers and facilities teams blast the same job to five or six companies at once — and the contractor who replies first with a clear scope, verified site details and a flawless brief wins the work. Not the cheapest. The most prepared.
Hermia answers in seconds, qualifies in minutes, and books the job with every detail a technician needs — automatically, 24/7.
Enquiries arrive by email — from anywhere: direct, forwarded by an agent, or buried inside a platform email. The conversation happens on WhatsApp. Hermia owns both ends, and everything a lead sends along the way.
Both inboxes monitored around the clock. Hermia reads every message the moment it lands, recognises whether it's a genuine plumbing enquiry, and finds the actual person who needs help — even when the email came from a platform or was forwarded by a business. Alerts, invoices and newsletters are filtered out. Real leads never slip through. The lead gets a clean, branded reply within moments — introduced as your digital assistant — with a unique Customer ID and one-tap urgency buttons to continue on WhatsApp.
A real conversation, not a form. On Hermia's own Meta-verified WhatsApp Business number, the lead goes through a step-by-step qualification built for plumbing work: what's leaking, blocked or not working, the affected fixture or system, whether water's been isolated at the mains or fixture, whether gas needs isolating, how long it's been happening, site access and key requirements. Every answer understood — messy typing, slang and voice notes included.
No dashboards to learn, no admin to manage. Here's exactly what happens between an enquiry landing and a qualified, ready-to-book job hitting your CRM.
An enquiry lands in Gmail or Outlook — direct, forwarded, or inside a platform email. Hermia reads it the moment it arrives, finds the real person who needs help, and starts qualifying: scope, site, urgency, and who's accountable for the bill.
Before the conversation moves anywhere, Hermia emails the client for consent to continue. No client is ever moved to a new channel without explicit sign-off — in line with the privacy and consent laws that apply in your market.
Qualification continues on Hermia's own dedicated, verified number — not yours. Your team never sees a raw chat thread and never manages a conversation. You get the finished result: a clean, structured, ready-to-book job.
Hermia doesn't accept incomplete information. It keeps working the conversation until every question you've configured is actually answered — naming exactly what's missing, merging follow-ups with what was already said, and filtering spam and tire kickers without a human seeing them. A gas smell escalates instantly; active flooding is flagged as an emergency on the spot.
With Simpro, when the lead names their availability, Hermia pulls your actual staff list and schedule from your CRM, scans the next 20 days, works out which technician is genuinely free at the time asked for, and books the closest match. The job is created, the technician assigned, and the appointment lands on your calendar as a real scheduled activity — exactly as if your best office admin had checked the whiteboard and pencilled it in. The lead is told which technician is coming, and when, before the conversation ends.
With AroFlo, Hermia doesn't touch your calendar. Instead it fills in your client and location records, then hands you the qualified lead directly on WhatsApp — rated warm or hot, never cold noise — and you book it in when you're ready. Either way, cold enquiries are filtered out before they ever reach you.
The job lands fully briefed: problem, exact location, severity, history, photos, access instructions, on-site contact, agreed estimate, booked slot (on Simpro), assigned technician, priority — a work order your tech can load the ute from. Every Monday, a business summary lands in your inbox with the total emergencies, urgent jobs and standard jobs that came through.
Hermia isn't just intake for enquiries that already exist. Permanent memory turns it into a channel of its own.
Every lead keeps their Customer ID forever. When they message again — five months later, new problem — Hermia already knows who they are, which of your customers they belong to, and what they needed last time. "Hi again — another issue at the same property?" No re-qualifying, no re-typing, no duplicate record.
A property manager or past customer who trusted the experience once doesn't Google a competitor next time. They message the number they already know, get the same fast professional handling, and the new job lands in your CRM against the same customer — fully briefed.
And they stay yours. Your leads talk to your assistant, under your name. Hermia stays invisible — not a marketplace skimming your jobs, not an app your customers download. Repeat business and referrals flow in with zero admin and become one of your most efficient lead sources.
A past customer messages the number they know
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Hermia recognises them instantly — Customer ID on file
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New job qualified & matched to the existing record
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Booked on your live calendar, or sent to you as a warm lead
Before anything is created, Hermia searches your build for the customer and the site — and only creates what's genuinely missing. The duplicate mess that plagues Simpro and AroFlo databases simply stops happening.
Matched straight to the records already on file — no new records created at all.
Hermia recognises the customer and creates only the new site, reusing the existing customer ID.
No match anywhere. A new customer and site are created once, correctly, fully populated.
Most contractors lose hours chasing leads over price. Hermia removes that step — using pricing criteria you set during onboarding, not a guess. When a lead describes their situation, it's matched against your tiers and they get a real estimate before the job is booked. Price shoppers reveal themselves before costing your office a minute.
The agreed figure is logged straight onto the job record — no confusion about price when the job lands on your schedule.
They're handed the negotiation contact you set at onboarding — your phone or email. You're told they're reaching out about pricing before they ever contact you, and the job still lands in your CRM either way.
During setup, you tell us the custom fields your business actually uses — water shutoff status, hot water system brand, access notes, residential or commercial — and those become the exact questions Hermia asks every lead. Every qualified detail lands in the correct field, exactly where your team expects it. Hermia doesn't change your CRM, your workflow, or your naming conventions — it learns them and works inside them. The job card looks like your team wrote it, not like a bot filled a template.
Want to change what's asked? Just email us. Updates are usually live within 1–3 business days — no new onboarding call. Full pricing details are on the pricing page.
Hermia was built inside the trades, not sold to them from outside. We watched good businesses lose real work for the dumbest reasons — an email answered a day late, a job typed in twice, a tech sent out without knowing the water was still running. None of that is a skills problem. It's an hours-in-the-day problem. So we built the team member who never runs out of hours.
Your leads talk to your assistant, under your name. Hermia stays invisible. We're not a marketplace skimming your jobs or an app your customers have to download — we're plumbing behind your walls.
A lead who reaches out is asking for help — often with water on the floor or a job that can't wait. Answering in seconds isn't a growth hack; it's how you'd treat them if you weren't buried.
Every question Hermia asks exists so your technician arrives prepared, your office skips the data entry, and your customer never tells their story twice. The robot handles the repetition; your people handle the craft.
Verified business, official APIs, permanent records — no shortcuts that put your WhatsApp number or your reputation at risk. We're building for the contractor who'll still be running their business in twenty years, and wants their systems clean the whole way. We measure ourselves the way you do: did the job get done right, the first time?
Automatically. In minutes. 24/7. See how Hermia works for plumbing contractors — with a 7-day free trial.
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